Lynette Hundermark

With over 20 years of experience in the tech, digital marketing and mobile solutions space, Lynette co-founded specialist mobile solutions consultancy Useful & Beautiful  ( and has a passion for creating great customer experience that harnesses the power of mobile and digital to help businesses achieve their omnichannel goals.


As an established industry expert in the digital and mobile space in Africa, Lynette is recognised as one of the top 30 most influential women in SA digital marketing, a Regional Business Woman of the Year 2018 Finalist (run by the Business Women’s Association of SA) , 2018 & 2019 Female Role Model in Tech National Winner (SA), 2018 People’s Choice Winner Regional Winner and 2019 Top Female in Tech Role Model in Southern Africa (Southern African Start-up Awards in Association with the Global Startup Awards) and an #InspiringFifty SA 2019 Winner.


Lynette has been recognised by Fast Company in 2018 as one of the most creative people in business. In previous years she has also been a winner of numerous app development awards both locally and internationally.


As an experienced Head of Product and Digital Manager, Lynette is a sought-after tech speaker, and has spoken regularly at a variety of local and international tech conferences. She is frequently quoted in publications throughout Africa. She also served on the judging panel for the EduTech Africa, AfricaCom and World Retail awards, West Africa Mobile Awards and Mobile Marketing Association. She also serves on various advisory boards globally in the digital space across a variety of sectors.


Currently Lynette is also a part-time lecturer on digital inclusion and social innovation at UWC. In this capacity she focuses on empowering previously disadvantaged youth and female digital social entrepreneurs, in particular, through mentorship,  coaching and sharing her industry experience with the next generation.